Times Square

A snowstorm moves through Times Square and turns the billboards into soft, diffused blocks of pink and magenta — the American flag on a jumbotron, an large, brightly lit screens, a city bus lit blue against the haze, silhouetted figures under umbrellas caught mid-storm. This is the coolest, most synthetic palette in the collection, letting the billboards’ own glow… bloomed and softened by falling snow.